Home    Chiswick property sellers demand top prices

With property prices falling across London in recent years, it seems that homeowners in Chiswick, a smart area in the west of the city, have been stubbornly resistant to lowering their expectations.

“While sellers in [nearby] Fulham and Putney have had to swallow their pride in 2019, residents in Chiswick have mostly survived the downturn and held on to gains made since 2012,” says Henry Pryor, a buying agent based in London.

Last year, as homeowners across London accepted discounted offers, homes in Chiswick sold for 102 per cent of their asking price on average, according to Hamptons International. In 2018, they sold for 103 per cent of their asking price. The average time a home spends on the market before it sells — if it sells — is 39 days in Chiswick; in Fulham, 97 days.

Five-bedroom house, Dukes Avenue, £2.75m, Knight Frank

Many property experts blame the lack of stock coming to the market in this village-like area, which has become popular with those working in finance.

Aside from the transport links into London and a picturesque stretch of the Thames — the finish line of the Oxford and Cambridge boat race is just downriver from Chiswick bridge — the area is home to a number of celebrated restaurants and pubs, including the Michelin-starred La Trompette and The Bell & Crown.

The number of sales in Chiswick has been hit by the London downturn. Like in some other parts of the city, transactions have never really recovered from the financial crisis of 2008, but between January and August last year, just 325 homes sold in Chiswick, according to Land Registry data.

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Numbers may yet be revised upwards, but they are among the lowest recorded for that period for more than 20 years. Since 2010, the average number of sales in the first eight months of the year was 463; in the decade before, it was 681.

“Houses for sale in Chiswick are few and far between,” says Holly, a long-term local resident who did not want to give her last name. “Those that do come up for sale get snapped up quickly and are increasingly expensive,” she says.


Percentage of asking price that the average home sold for in Chiswick in 2019


Percentage of asking price that the average home sold for in Putney in 2019

Last year, the average price of a flat hit a record £576,000, according to Hamptons; the average price for a house was just over £1.3m. Prices for the smartest homes can be far higher.

Knight Frank is selling an 11-bedroom house with a pool on Grove Park Gardens, a tree-lined road between Strand-on-the-Green and Chiswick bridge, for £8m. On Dukes Avenue, the same agent is selling a five-bedroom house for £2.75m. On Blenheim Road — where the poet WB Yeats once lived and wrote “The Lake Isle of Innisfree” — Hamptons is selling a four-bedroom house for £2.395m.

Some agents blame lack of sales on recent changes to taxation and increasing political uncertainty. “A [3 per cent] increase in stamp duty for additional homes killed the buy-to-let market and then came Brexit,” says Robert Winter, director at Borthwicks Property Consultants.

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“Vendors are still expecting high asking prices and in some cases not listening to agents about pricing — although you still have many Chiswick agents overvaluing just to get the instruction,” he says.

There is some evidence of this. Despite the average sale going for above asking price, a handful of homes here have had their prices cut by more than 10 per cent since coming to the market, according to Zoopla.

Andrew Nunn, director at estate agents Andrew Nunn and Associates, hopes the Conservative electoral victory could improve the market. “There is likely to be a significant amount of pent-up demand waiting on the sidelines and probably some pent-up supply also waiting to come to market,” he says.

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For some, a bounce cannot come quickly enough. “I’ve been looking for properties in Chiswick for five different clients over the past 18 months and have been waiting for the market to respond to reflect the changes since 2014 [when the market began to turn],” says Pryor.

“Sellers north and south of the Great West Road have dug in and have refused to accept offers that would have been grabbed by those trying to move in, say, Notting Hill or Kensington,” he says.

Buying guide

The average property price in Chiswick last year was just over £952,000The journey from Chiswick Park Tube to the City of London takes 45 minutes Schools include The Falcons Pre-Preparatory School for Boys, Belmont Primary School, Latymer Upper School and Arts Educational School

What you can buy for . . .

£1m A two-bedroom loft-style apartment moments from Strand-on-the-Green
£5m A seven-bedroom Victorian house near Chiswick High Road
£10m A five-bedroom riverside villa with a large garden

More at propertylistings.ft.com

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