During uncertain times such as the ongoing coronavirus pandemic, life is changing incredibly fast, and many industries are getting really affected, including real estate. While some property owners are opting not to sell their homes at this time, there are those who don’t have that option. Some might be pressed by certain financial circumstances that force them to sell their property. Now, with that in mind, if you are one of these people, and you really need to sell your house, there are a number of tips you could follow to ensure that you sell it as quickly as possible and observing all the health guidelines so as to protect your family and everyone else involved. Read on to learn more:
Find the right agent – this is the very first step when you want to sell your house. It is always advisable to find an agent who understands the area well, and one who is committed to getting the house sold as soon as possible, and most importantly, one who will do all the legwork for you, especially when you consider all the restrictions in place because of the pandemic.
One thing that you need to know is that for your house to sell fast, you need the following things from your agent; first, certainty, which means that you have to know what you are paying upfront. Secondly, you need transparency, in that you will be able to access a dashboard that keeps you updated throughout the process. And thirdly, you need to find out the value that the agent is bringing to the table. You can’t just make the mistake of hiring the wrong person at this point in time.
Ask your agent to create a video tour of the home – as a marketing strategy, it might be a good idea to request the agent to make a video or take images that showcase every part of the home. Most of these photos can be uploaded when listing the property. By watching that video, potential buyers will at least get a sense of your home’s layout before visiting in person. Also, in the end, they will have an idea of whether that property is the right one for them. Not forgetting that there is still a virus running rampant in the world, ensure that you limit the number of people visiting the property, at a time, to only the serious buyers.
Be flexible and open-minded – traditionally, when selling a house, it usually stretched for months. But as you know, we are living in unprecedented times, which calls for unprecedented flexibility. As many homes have been staying on the market for a longer period, many sellers have increasingly opted to accept pre-auction offers. What this means is that you are able to keep an open mind when it comes to the length of your campaign and also carefully consider each and every offer. You will find that when selling your property, some of the best offers are often submitted within the first week or so, and you need to be ready to accept a genuine offer during that time. Yes, in a booming market, property sellers do expect more offers to be submitted in the following weeks, but that is not necessarily the case now. There are not that many qualified and ready-to-go buyers during uncertain times, and if some of them are even willing to buy your house in cash, you need to consider their offers. This will eliminate all the uncertainties with regards to the buyer’s financing ability and mortgage conditions. As an old saying goes: “A bird in the hand is worth two in the bush”. Remember the goal is to sell your house fast, so what better way to do that other than accept the very first genuine offers that can give you a fast and secure exit.
Advertise smart – when it comes to marketing your property, a smart advertising campaign enhances your home’s prospect of a profitable sale. This is actually truer in 2020, the year when the world is being ravaged by Coronavirus. There may be property buyers in the market, yes, but the thing is, due to the pandemic, they are fewer than normal, and that means they do have a plethora of options available to them since there are many sellers looking to sell. So, if you want your house to sell fast, you really need to invest in a quality campaign. This is not the time to start skimping on the budget. Your agent should come up with a well-rounded, wide-net marketing strategy to advertise your home. Otherwise, you might miss out on crucial buyer opportunities.
Be realistic – you may know this, but selling a house always involves an element of surprise. What we mean by this is that while there are those properties that break the record in terms of their prices, some go for a price that is slightly lower than what you initially anticipated. The key here is to be realistic with the returns you can expect. In the property market, anything can happen and you should always be prepared. And especially now, during the pandemic, where you find that due to the loss of businesses and jobs, many people have been struggling financially. So, setting your home at an unreasonable price will delay the sale, and you might not find a buyer in the long-run.
Minimise hurdles – if there is something that can delay the sale of your house is the presence of too many obstructions. From the cosmetic changes that usually give your home that luxurious look, to the paperwork, you need to ensure that they are all streamlined and are as straightforward as possible. Try to give your home all the touch-ups it requires to look its best, and also try to look at things from the prospective buyer’s perspective. Figure out what they may want to see in the house and give it to them. If you think the buyer might not like the carpet, then change it. Otherwise, know that every hurdle in the market means that property buyers do calculate revisions. For your house to sell faster, you have to present it at its best. You should go as far as having a pest and building report done, just for the buyers to know what exactly it is they are buying. This way, you will be able to attract higher levels of interest quickly.
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