Home Ray White commercial duo maintain a perfect auction rate
April 5, 2019
Ray White Commercial Gold Coast property specialists Jared Johnson and Lachlan Marshall are leading the charge to maintain a 100 per cent success rate under the hammer, selling $16.7M worth of assets across nine auctions in just four months.
The duo have achieved a 100 per cent success rate under the hammer in 2017, 2018 and 2019, and have visions of continuing that positive momentum across the Gold Coast.
Mr Johnson said, despite the negative perception of auction struggles across the country, he had found selling under the hammer was particularly successful on the Gold Coast, also known as the Glitter Strip.
“There’s a real buzz around commercial auctions on the Coast and the interest we’ve seen for all nine assets sold since November has been phenomenal,” said Mr Johnson.
“Across the nine auctions we’ve had 69 registered bidders, and when you’re averaging more than seven every time the hammer goes down, you know something is working.
“Following the success of the Commonwealth Games, the Gold Coast is where everyone wants their commercial asset to be, and it’s attracting investors and owner-occupiers alike,” Mr Johnson concluded.
Mr Marshall said the duo looked beyond traditional means of reaching buyers, with their Facebook page followed by more than 1,300 people and Instagram touching almost 10,000.
“In the modern market you need to find a way to reach out to as many prospective buyers as possible and, in addition to the traditional face-to-face, communication via social media is becoming more and more prominent,” said Mr Marshall.
Jared Johnson and Lachlan Marshall sold 42 Siganto Drive via a lead on Instagram
“It’s a fantastic tool for us because it enables us to respond to enquiries and queries day and night, ensuring a strong line of communication and worldwide reach during our campaigns.
“The perfect example of this is the sale of 42 Siganto Drive; from our initial Instagram post it set off a chain of events that culminated in the asset selling for $2.65M at 11pm, the night before auction.”
The duo were awarded The Rising Star award for younger members of the Ray White Group who made an impressive impact in 2017-2018.
Ray White Director Dan White, Jared Johnson and Lachlan Marshall